HIV/AIDS: Stop promoting negative role model for children – Media Consultant

HIV/AIDS: Stop promoting negative role model for children – Media Consultant

Mrs Tamani Yusuf, a Kaduna-based media consultant, has tasked journalists to stop promoting negative model for Adolescent and Young Persons (AYPs) in their reportage.
Yusuf, a former Managing Director, Kaduna State Media Corporation, gave the task on Thursday in Keffi, Nasarawa State, while speaking on “Role of the Media As Advocates Towards Addressing AYP To Make the Right Choices On HIV/PMTC Issues’’.
The  two-day meeting is co-organised by the United Nations Children’s Fund (UNICEF), Kaduna State Field Office, and the National Orientation Agency (NOA) for newsmen.
Yusuf Said that AYPs are influenced greatly by what they see on television stations, newspapers, social media and what they hear on radio, among others, enhance the need for the media to avoid reporting negative model.
According to her, AYPs are influenced by musicians, actors and celebrities, among others.
“We should present positive role models and we should avoid promoting negative role models.
“We need to know that as media executives, producers, reporters and journalists, we have a moral responsibility towards sensitising and mobilising all stakeholders on issues that concern the health and wellbeing of AYPs in our various communities, most especially on HIV/PMTCT issues.
“We need to commence strong advocacy programmes for AYP, to inform, educate and enhance involvement of the community on all on-going programmes for women, children on HIV prevention as well PMTCT.
“We need to realise that what we are doing now is important to our generation, and generations yet unborn,’’ she said.
The media consultant also called on journalists to promote issues that would encourage the AYPs to make correct choices in their interest and for the overall development of the country.
“The choices they make today can affect whether we will have an HIV-free society in the future, or whether the country will continue with the burden of HIV in women and children,’’ she added.
Yusuf also tasked parents on the need to inculcate strong religious, social and cultural values, adding that parents need to be good role models for AYPs.
Earlier, Mr Rabiu Musa, the Communication Officer of UNICEF, Kaduna Field Office, also called on journalists to respect the rights to privacy of every individual in the interest of peace and development.
“As I said the aimed of the meeting is to provide knowledge and orientation to you (participants) on PMTCT, AYP and HIV/AIDS situation in order to tackle the menace in the country.
“You are to respect the privacy of every individual while reporting, anything you are going to write, you should always have facts and adhere strictly to your professional ethics,” he said.

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